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African American woman rubbing cleansing foam over her face and smiling.
Olay Cleansing Melt

Olay Cleansing Melts Ambassador Application

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Become an Ambassador
Try the revolutionary NEW Olay Cleansing Melts and grow your followers by offering FREE samples! This program is limited to the first 100 applicants and only available to US residents. What better way to grow your page and learn how to book deals with brands like Olay!
Eligibility
In order to be eligible, your social profile must be public. It’s important to review the objectives, product information, and social ambassador posting best practices below.
OBJECTIVES
Invite followers to try for themselves with a FREE sample! Feel free to use the CTA “Follow my page and click link in bio for free samples!” to grow your audience.
PROCESS
  • If approved, you’ll receive an email letting you know you’re in!
  • If not approved, we’ll email you with specifics as to why your application was denied.
  • Approved applicants will receive an email when their 32 count Olay Cleansing Melts + Vitamin C is shipped. Your package will include your product and a cheat-sheet outlining the product and the promotional URL for your followers to claim a FREE 4 count sample of Olay Cleansing Melts +Vitamin C.
  • You must post within 2 weeks of receiving your product to be entered into Olay’s pool of creators for future opportunities.
DELIVERABLE
Content
1 TikTok/IG video (30 – 60s)
Your Mission
Highlight Olay Cleansing Melts as a better way to wash your face. Give your followers the opportunity to try for themselves with your FREE samples!
Olay Cleansing Melts Benefits*
  • 3X Better Clean: Cleans, Tones and Refreshes
  • Lifts away makeup, dirt, oil without leaving skin feeling dry or tight
  • Cleansing Melts are super gentle and formulated with sensitive skin in mind
  • For a clean that rivals a $100 spa cleanser
  • Cleans better than better than #1 Hydrating Cleanser
*highlight no more than two benefits – to keep content short and sweet!
Call to Action*
Encourage viewers to follow you and click your link in bio for a FREE Olay Cleansing Melts sample - the hottest new cleanser!
*this is what we want your followers to do after seeing your content.
REQUIREMENTS
Required Content Tags
  • TikTok / Instagram: @Olay
  • Hashtags: #OlayCleansingMelts #Olay #Gifted (please also include 2-3 hashtags you would usually use to boost your content)
  • Disclosure: #OlayPartner – must include up front in caption AND first 3 sec in video as small text overlay
Required Timing & Social Account Type
  • Must post within 2 weeks of receiving product and use required hashtags above.
  • Social profiles must be public to participate in this program. Upon submitting the Olay Cleansing Melts Ambassador application below, the Olay team will review your social presence.
CONTENT DIRECTION
Best Practices
  • Record video on a high-res phone in good lighting, focusing on the product.
  • Ensure the OLAY label reads correctly (left to right).
  • Use engaging phrases like “Guess what??” or “You won’t believe this…”
  • Highlight OLAY Cleansing Melts as the latest and best cleansing option.
  • Mention at least one key product benefit or ingredient.
  • Encourage followers to click link in your bio for free samples (limited to first 100).
  • Be transparent about receiving OLAY Melts as a gift.
  • Have fun and showcase your unique style!
Things to Avoid
  • DO NOT say "Oil of Olay"
  • DO NOT include any other brand or product logos besides OLAY (be mindful of clothing, background, etc.)
  • DO NOT use “marketing language” or sound scripted – rephrase in your own voice as if you’re recommending a new, game-changing product to a friend
  • DO NOT show anyone eating product or using it in a way that is not intended
  • DO NOT use immature references, profanity, offensive or inappropriate language.
Checklist
  • Create and post 1 video demonstrating Olay Cleansing Melts + Vitamin C within 2 weeks of receiving your 32 ct sample.
  • Include the following hashtags in your post copy: #olay #cleansingmelts #gifted
  • Add the link from your insert within your bio to enable followers to claim free samples. Do not share the link in comments or caption - add to your bio only.
CHECK THIS OUT
See what others have posted & get inspired
CHECK THIS OUT
See what others have posted & get inspired
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Ambassador Application

Melt’s Talking Points

  • Followers can claim a FREE 4ct sample with the link provided in your post/bio (100 samples to give)
  • 3 great options to choose from:
  • 1. Vitamin C for brightening (subtle citrus smell)
  • 2. Hyaluronic for hydrating (unscented)
  • 3. Retinol for nighttime smoothing (unscented)
  • 3-in-1 clean: cleans, tones, refreshes
  • Perfect for everyday use
  • Cleans better than the #1 hydrating cleanser
  • Dermatologist tested & clinically proven
  • Designed for sensitive skin. Perfect for all skin types.
  • Paraben and sulfate free
  • 100% recyclable box and tray
  • Makes skin’s texture appear more even
  • Leaves skin with a radiant glow
  • Does not leave skin feeling dry or tight
ADD TO BAG |

My Routine

A person washing hands with foamy cleanser under a running faucet in a white tiled bathroom.

Step 1

Soak

Place Melt in cupped hand with a small amount of water (roughly 1-2 tablespoons), and wait for Melt square to dissolve.

A person rubbing their hands with foamy cleanser under a running faucet in a white tiled bathroom.

Step 2

Activate

Lightly rub hands together to create a rich, creamy lather.

Young woman smiling while massaging foamy cleanser to her face.

Step 3

Wash

Massage lather onto face, then rinse. Continue with normal post-wash routine.

Posting Best Practices
  1. When you show the product, make sure it's well-lit, in focus, and the logos aren’t inverted.
  2. Be careful not to show other brands, including on your clothes.
  3. Record in a high resolution (at least 720p) in portrait mode (9:16 ratio) with clear audio.
  4. Try to keep videos under 34 seconds. If it’s longer, that’s OK too.
  5. Avoid having seasonal items in the background.
  6. Record in a well lit area. Warm, bright lighting is best.
  7. Be authentic. Your followers love you for you.
  8. Include a call to action - for this it’s to “click the link to claim your free sample”.
  9. Include closed captioning or on-screen text.
  10. If you show close-ups of your skin, use your phone’s back camera to record them.
  11. Be transparent. Let your followers know up front that you've been gifted Melts from Olay.
customers rate it 4.6 stars
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Frequently Asked Questions
What are Olay Cleansing Melts?

Cleansing Melts is a NEW way to cleanse your face. It's a concentrated, water-activated facial cleanser that activates into a lather when you soak it with water and rub your hands together. You massage this microbubble lather onto your skin to clean, tone and refresh!

Are Cleansing Melts only good for travel?

Cleansing Melts is crafted for everyday use, so you can swap out your traditional cleanser! Since the cleansing pads are compact yet super powerful, they're great on the go too!

Is there enough lather to clean my entire face?

Yes! You’ll be surprised at how much lather comes from one pad. Small, but mighty!

Will Cleansing Melts strip or dry out my skin?

Cleansing Melts provides a deep facial cleanse without leaving it feeling dry or tight.

Will Cleansing Melts cause me to break out or get irritated?

No! Cleansing Melts is designed for all skin types, including sensitive skin. It's super gentle and made to balance skin’s oiliness.

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